The Public Awareness and Education Get Connected! program was launched to raise overall awareness about the benefits of broadband, particularly high-speed Internet access at home, as a foundation for all other strategic actions. The initial 2-year goal in 2008 was to increase adoption among low-income and Latino households statewide by 10 percentage points: the result was a 16 percentage point increase, demonstrating the value of focused public information, outreach, and mobilization as an integral component of an overall drive to increase broadband adoption.
