First the Route, Then the Tech

“I always used to remind transportation officials that the best trip is a virtual trip,” said Sunne Wright McPeak, president and CEO of the nonprofit California Emerging Technology Fund. In an interview with Techwire, she said: “From our perspective in transportation and trying to manage the state highway system, if we can unload a trip from the system, it helps everybody and it is a green strategy. Everybody that we would talk to said, ‘That is a great strategy; we agree with it.’ The real challenge is how do we implement it, and that requires everyone into the same room to have a common conversation.