What we learned from our pilot campaign in Arizona to help families enroll in the Affordable Connectivity Program.
Lia Larson is a mom in Phoenix who began homeschooling her children after they had a hard time readjusting to the classroom when schools reopened. Until recently, Lia’s ability to teach was limited by her home’s slow internet connection (a phone hotspot) and a single tablet split among her four kids. But now, thanks to a campaign led by Common Sense Media, Lia has fast, reliable, and affordable home internet and each of her kids has their own tablet.
Our campaign helped Lia, and thousands like her, by promoting the new Affordable Connectivity Program (ACP), a $30/month federal benefit that helps vulnerable households buy high-speed internet service and devices. Our awareness and enrollment campaign featured an innovative combination of targeted advertising, individualized assistance, and in-person events, all with the goal of increasing ACP enrollment in the Phoenix area.
And the campaign was a success.